Press Release Source: Infinium Labs
Infinium Labs Appoints Greg Castronuovo as VP, Marketing
Monday September 12, 8:00 am ET
Entertainment Executive to Form New Marketing and Sales Division Focused on Launch of Phantom Game Service
SEATTLE--(BUSINESS WIRE)--Sept. 12, 2005--Infinium Labs (OTCBB:IFLB - News) announced today that Greg Castronuovo has been named Vice President of Marketing.
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As part of continued restructuring by newly appointed Chief Executive Officer Kevin Bachus, Castronuovo will refocus the marketing and sales efforts of the company with the ultimate goal of launching the Phantom® Game Service to market.
"Greg's extensive track record of success in igniting world-class entertainment brands makes him a perfect fit with the Phantom Game Service," said Bachus. "Greg brings a practical, hands-on understanding of what it will take to build on the growing excitement in the marketplace around the first end-to-end, on-demand video game distribution service for the living room."
Prior to joining Infinium Labs, Castronuovo was Vice President of National Promotions and Brand Activation at Virgin Mobile USA, where he was responsible for the launch of the first ever MTV-branded mobile phone.
Castronuovo also served as Vice President of Marketing at World Wrestling Entertainment, Inc. where he oversaw the company's global pay-per-view division during its most profitable years. During his tenure at WWE, Castronuovo launched new pay-per-view programs such as "Fanatic Series," and oversaw the launch of "Tough Enough" on MTV, "Smackdown!" on UPN, and "RAW" on Spike TV.
Previously, Castronuovo was Vice President of National Promotions at FOX, where he developed award-winning promotional campaigns for television properties such as "The Billboard Music Awards," "Party of Five," "90210" and "The Teen Choice Awards."
Greg also held various posts at NBC where he established himself as an early pioneer in the field of Internet-based marketing. Working as Director of Interactive Marketing, Castronuovo was responsible for leading the most recognizable television brand and its advertising partners into the digital age with AOL, Yahoo! and Microsoft. Castronuovo also oversaw marketing and sales strategies for NBC Sports franchises, including the Olympics, NBA, NFL, PGA and more. As Director of Entertainment Marketing, Castronuovo opened and operated the network's West Coast marketing office, where he oversaw a team that spearheaded cutting-edge marketing campaigns such as the "3rd Rock From the Sun 3D Extravaganza" with Coca-Cola.
"The time is right for a service that delivers quality video games on-demand straight to the living room television," said Castronuovo. "The video game industry is the most technically advanced entertainment sector and yet it lags behind in broadband content distribution. The Phantom Game Service follows in the tradition of other start-up brands such as TiVo, Netflix, Sirius and XM Radio that have emerged into the market to redefine consumer choice and convenience for entertainment services."
Castronuovo received a bachelor's degree in communications from Washington & Lee University.
About Infinium Labs
Infinium Labs (OTCBB:IFLB - News) is in development of The Phantom Game Service, the first end-to-end, on-demand game service for delivery to the living room. Delivered over broadband, the Phantom Game Service will offer casual and avid gamers a broad library of titles, available anytime, day or night.
For more information, please visit www.phantom.net.
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