BlackBerry Limited (BB)

[doogdilinger]

Ya it's sad how they sat back and rested on their laurels and allowed themselves to get left behind by the unrelenting branding branding branding power of their competitors.

All they had to do was develop their own top of the line touch screen phone when they had the optimal window of opportunity to do so...but it's too late now and it's only a matter of time til they get bought out for bottom dollar sigh!

Word of mouth is the most powerful branding tool their is and RIMM's a perfect example of how quickly the king of the mountain can get kicked off the top of the hill for becoming fat and lazy weeeeeeeeeeeeeeeeeeee