As John just mentioned in the Conference Call, we have made significant progress with launch of our Social Media campaigns in May and June. If you haven't liked our Facebook Fan Page (American Community Development Group, Inc.) or following us on Twitter, I highly encourage you to do so. Meanwhile, here are our social media results for May and the first couple weeks in June.
Social Media Highlights (May & June (partial) 2012)
Facebook May Advertising Stats:
• Ad campaigns created 10
Comment: Since the campaigns didn’t begin until the second week in May, this translates to over three campaigns per week which is above average. The norm is usually two per week.
• Number of targeted users who saw the ads 19,300 (per ad).
This translates to nearly 200,000 targeted Facebook users who are specifically interested in philanthropy and non-profits.
• Average ad viewed 7.1 times
Means that people are seeing the ads multiple times and are therefore visiting the Fan Page as well as the web site.
• Clicks on ads 78 with 107 actions taken
78% on click-thrus is extremely high. Shows increased visibility for the Fan Page and in turn, the web site.
• “Likes” created 69, 81% of new “likes” tracked to ad’s
Again, this shows that the ads are converting at a very high rate and as a result, the Fan Page is achieving new followers.
Twitter May Stats
• Tweets delivered 640
• Followers 373
Anytime you convert on over 50% of your Tweets (in this case almost 60%), the campaign is VERY effective and is driving traffic to the Facebook Fan Page as well as the Web site.
Since June conversion numbers won’t be determined until after the end of the month, here are the RAW Likes & Followers update numbers as of 6/15.
Facebook Fan Page “Likes” & Followers (as of 6/15/2012) – 155 (May 1st, we only had 37)
Twitter – Total Followers (as of 6/15/2012) – 554 (181 since June 1st) (Started from scratch end of the first week in May!)
Special Note: Our Social Media vendor, Tactical Marketing Team (Orlando) has deep experience developing effective, successful social media campaigns in the non-profit sector. It was their primary focus when they first opened their doors and continues to be an integral part of their business plan and growth strategy.
