Wearable Health Solutions Inc (WHSI)

[uksausage]

suebh

he has a very valid point about the choice of channels and timing.
TLC after midnight cannot get many attentive eyeballs for the show let alone the ads during the show.
Supposedly Harrington's analysis of 3 days of ads shows this is the most responsive time - I doubt it.

The Costco site is great, the email not so great but the print magazine will be the real winner as it will get in front of many eyeballs if it is prominent.

In order of cost effectiveness

Print ads in right magazines (includes Costco but what about AARP etc)
Web ads in right places (adwords and FB ads IMHO)
TV commercials in decent timeslot on popular channels (eg CNN/MSNBC/FoxNews/AMC/USA possibly CNBC if want to get investors attention)
last : TV commercial in late night no prime station.

IMHO they only need 1 minute or even 30 seconds in the prime channels which makes it cheaper as well.