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VIPR

06/11/12 3:32 PM

#11404 RE: uksausage #11402

MDHI, when it has come to the commercials, has never stepped up to the plate to try to hit one out of the park UK, we both been here long enuff to know that. They always brought a wiffle ball bat to the plate, never the Louisville Slugger.... :-(

I was glad to see Howard go, just hope Ronnie doesnt follow in his footsteps.....COSTCO IS A START.

BRING IN THE NEW GUY!!!!
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suebh

06/11/12 3:50 PM

#11408 RE: uksausage #11402

Uk - It is not about just about how many watch a Tv ad. It is about how many watch relative to how much was spent and how many call. You can have five million watch it and spend $100K. Or you can have 50 watch it and spend $35 dollars. While the first one might impress investors it is not the better value.
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GourmetGhetto

06/11/12 3:59 PM

#11411 RE: uksausage #11402

All good stuff that you post here. I would also add that the company needs to actively engage in dialogue using the social media channel with the influencers and opinion leaders (bloggers, pundits, etc.) who are at the center-of-the-onion when it comes to influencing purchasing decisions.

The above is not expensive to do; it just requires domain expertise in this area of marketing.

The product/service(MediPendant) as well as the product (MotorBooster) should both be marketed using the digital medium.