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Thursday, February 13, 2003 12:16:57 PM
London, Feb 13, 2003 (M2 PRESSWIRE via COMTEX) -- Wireless gaming leaders iFone
and Cash-U Mobile Technologies today announced the launch of the first phase in
multi-player gaming. The companies will demonstrate remotely hosted `high-score`
games tables at this year`s 3GSM event, featuring iFone`s Atari Classic game
`Breakout`. The co-operation between companies will make branded interactive
wireless games available to operators through Cash-U`s Pecan Gaming platform.
The interactive components of the games will be developed by using Cash-U`s
Pecan SDK.
iFone already provides market-leading entertainment content to a number of
mobile operators worldwide, including Hutchison 3G, Vodafone, O2, Deutsche
Telecom, M1 and Far EasTone. The company has exclusive rights to an extensive
catalogue of content, ranging from Atari arcade classics such as Pong, Breakout
and Asteroids; through traditional board games such as Monopoly, Cluedo and Game
of Life; to today`s leading-edge titles such as Stuntman and V Rally.
Lewis Macdonald, Chief Commercial Officer at iFone commented, "This is an
exciting advancement in wireless gaming. Using this kind of technology, we will
be able to extend the reach of our games by adding a `hall of fame` element. We
are pleased to be working with Cash-U and look forward to making our games even
more compelling for consumers."
"iFone is one of the pioneers in wireless entertainment content," comments
Graham Thomas, VP Strategic Marketing and Content at Cash-U. "I am impressed
with how iFone has brought popular classics such as Breakout to the marketplace.
We are excited to be working with iFone in extending the appeal of these classic
games into tournaments and multi-player games. Connecting J2ME games and
introducing new MMS games are key activities for Cash-U this year."
Cash-U will be showcasing a `Breakout` tournament as well as `Bowling` by the
Korean developer Com2us from its stand at 3GSM (Hall 2, Booth E17). Running live
tournaments simultaneously across the IBM, Motorola and Cash-U stands will show
the availability of this technology.
About iFone
iFone is backed by Marlborough Holdings, a technology investment firm, and is a
preferred partner of Infogrames Entertainment. The management team combines
expertise in games` publishing, wireless games development and consumer
marketing. The team brings experience from Sony, Psygnosis, Infogrames and
Diamond Multimedia.
www.ifone.com
About Cash-U
Cash-U Mobile Technologies is a leading provider of entertainment solutions for
the mobile market. Cash-U enables Mobile Operators and Wireless ASPs to generate
higher revenues and enhance their market position through innovative mobile
entertainment services. Cash-U`s Pecan Entertainment is an end-to-end solution
for the creation, management and delivery of rich multimedia content as well as
single or multi-user interactive games and applications. Cash-U`s Pecan gaming
platform is commercially installed with some of Europe`s and Asia` s leading
operators and about 100 application developers are using Pecan SDK to develop
mobile entertainment applications. Cash-U has a worldwide presence with offices
in London, Israel and Asia Pacific.
CONTACT: Kelly Finlay/Lisa Allen, Nelson Bostock Communications Tel: +44 (0)20
7229 4400 e-mail: kelly.finlay@nelsonbostock.com Mandy Sharpe, iFone Tel: +44
(0)161 827 8200 e-mail: m.sharpe@ifone.com Julie Thompson Dredge/Toby Walsh,
Brands2life Tel: +44 (0)207 386 6200 e-mail: toby.walsh@brands2life.com Yael
Roth, Marketing Communications Manager, Cash-U Mobile Technologies LTD. Tel:
+972 9 8920846 e-mail: Yael.roth@cash-u.com
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Daniel Nieves
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