Putting out tons of PR doesn't help if you are simply telling it to the same group of people. I track a ton of data from PR reads, links clicked, web traffic etc.. The Company PR read numbers have remained relatively steady since August 2011. I've seen no sign that the pool of investors reading PR's is growing to a point that warrants a ton of PR.
We did see a good 40% decline in reads from early to mid 2011 but that was mainly due to the huge sell off in the China/US space. When CCME imploded it took a huge amount of liquidity out of the market as well. It completely wiped out a good 20% of the investors in this sector.
If I thought doing more PR would help I would do it I promise. There are Companies putting three times more PR out than we are and trade a fraction of our volume. So from a professional point of view, more PR isn't the answer. In fact it could be seen by some investors as desperate for attention.
My focus right now for PR/IR is cleaning up the overall Corporate image. This includes things like building a new Company web site with all the bells and whistles investors have been asking for. It means working on incorporating social networking as well. These things are being worked on as we speak. On the Corporate front management is working on putting a BOD together and cleaning up Corporate governance.
There are three major lines working to intersect. One is a better communications foundation. Two is improved Corporate governance and Three, seeking a senior listing. These things are what will broaden interest and attract more investors.
Spending more money on PR to market to an OTC audience isn't going to bring more people to the stock. I have been doing this a long time now and I have a pretty good feel for the pulse in this market. We have market awareness saturation for the OTC at this point. Many may not know this, but I founded the CGS board which went on to spin off several other blog sites. I've forgotten more Seeking Alpha bloggers than most probably know. If I could get us some good coverage I would. Most effective bloggers with an audience have shied away from China/US OTC's.
Let's get the Company looking more shiny and polished before we start bombarding the market with fluff PR. Right now I believe the best course of action is on improving the facade and putting out good solid news that is material to operations.
Sino Agro is one of the best trading US/OTC stocks out there, try and give me a little credit for knowing what I'm doing.
I try very hard to not have my client waste money on programs that are not going to work. Let's focus on what will work.
