Digital Brand Media and Marketing Group Inc (DBMM)

[hat12trick]

Yes, I think it's pretty cool... and offers another great tool for artists to go direct-to-fan with live material after the concert.

Also, think of it as a huge billboard which can offer engagement to fans on many different levels, including other artists promo, sponsor & brand advertising, etc.

A few things from the PR that caught my attention:

Additionally, Ovation Towers offer promotional content and a direct-to-fan digital advertising platform for artists, venue partners and outside vendors.

In addition to the attendee being able to order their live album anytime throughout the show, the Ovation Towers offer a hand-selected digital catalog tailored to the genre of each show with content from all the majors and many independent labels through its music licensing deal with MediaNet.

The Ovation Tower has digital distribution rights to sell the artists' full digital catalog, as well as the capability to offer promotional tracks in support of new artists, photos, videos, eBooks, sponsor ads, deals and other exclusive content.

Through its HD digital advertising platform, the Ovation Tower offers an additional revenue stream for artists, venues and advertisers. When five Ovation Towers are aligned, a ten-foot wide by three-foot tall HD video billboard is created, driving traffic and attention to venue schedules and sponsor advertisements. The ads are customized on a nightly basis and tailored to the demographic, event and venue to optimally engage digital consumers and heighten awareness of upcoming events, new releases, featured advertisements and more.