Bioelectronics Corp (BIEL)

[Simpsonly]

Hey Ghost - you did try to explain it after you said I was very close to the reality of what has transpired and the players involved. I am now closer still and you did not mess it up at all - you simply mis-spoke when you said/wrote P&G, when it was actually 3M. Water under the bridge, corrected etc.

Looking forward, how long would you estimate it would take to very carefully quantify what progress has been made by Greenwood et al on developing Shoppers Drug Mart with over 1,250 Shoppers and Home Health Care stores and #2 in Canada, The Katz Group with Head Office in Edmonton. Daryl Katz, who built the Rexall empire, operates over 500 corporate pharmacies in Canada and the US and 1,800 retail units total, including franchises, under the banners Rexall, PharmaPlus, Guardian, I.D.A and The Medicine Shoppe Pharmacy. Very successful operation and I know from a US NHL team owner that Daryl Katz is extaordinarily competitive. He owns the Edmonton Oilers and is a very active, hands-on, owner.

If I'm Greenwood, I give Shoppers an opportunity to put BIEL products into its program with a one or two year exclusive in Canada, and while they are looking at BIEL, go and talk to Katz and give Katz a one or two year exclusive in Canada. Make a deal that will put BIEL's product line on the shelves in the pain section and Women's sections, but make it happen.

By the way, the earlier claims, as Gospel, that Shoppers only tweaks it's product lines to include new items annually was incorrect. Shoppers, like every other retailer on earth grabs winners whenever it can. The reality is Shoppers re-creates its Planogram semi-annually. My source? Shoppers buying group in a phone call.