Great work Fuj - keep pestering them - They cannot and will not say more - even if a human saw your message - they have a business position to protect - one of the earliest posts I put up as a newboy moron, having had a horribly sprained ankle that ActiPatch healed up unbelievably was kind of a "what if" - what if J&J bought BIEL? I think I said something like - I would not want to be the guy in the hot seat when BIEL gets its FDA approval or a J&J competitor bought BIEL and Tylenol retail and hospital sales take it you-know-where? I raved on, something about - "Can you imagine the board of directors asking all the right questions? Like - what the H were you guys doing other than sleeping?" Now I'm totally convinced many heads would roll because those heads are paid to avoid trouble and not just at J&j, but throughtout the pain market.
Then, I wondered who was running J&j and noted thru google that Alex Gorsky had just been appointed as new CEO at J&J, and assembled and posted - that he had been promoted to CEO from Director of the J&J device division, with the BIEL potential and the effect on Tylenol sales when BIEL gets its FDA approval.
All pure stumbles one would think, but my stumbling, along with other good folks here, was just assembling logic. Months ago, hypothesizing the anger of J&J directors that BIEL pulled the rug out from under the Tylenol market was kind of comical rhetoric and then Alex Gorsky - BAM. And now, if I'm Alex Gorsky, and knowing that P&G was/is concenred about losing major market share in Ace Banadages to BIEL, then I'm all over BIEL to make a deal. And if I'm not Alex Gorsky, but a lowly brand manager, I'm pounding on Alex's door sceaming, "BIEL"!!!! It's just logic.
For any of these guys to buy BIEL and absorb it as a device into their existing business would be a rounding number on their balance sheets. To not acquire BIEL is a huge hit on their sales.
For those connected to these industries, this is easy stuff. For simple investors with real lives working elsewhere, it's not so easy. Thanks again Casper - you have done a real service to investors by providing clarity.
