Hey I'mRich, fuente, mad and all the other good people - This is a long post, but you and others may be interested in it and able to clear the possibly muddied waters....
In one of the BIEL investor updates, Jan 5 2012, I noted that a Mr. Neil Donnenfeld had joined the Greenwood Group as a partner and appointed to handle the BIEL account.....
QUOTE
Neil Donnenfeld, partner of Greenwood Group, has been named as our retail Account Manager. Mr.
Donnenfeld has over 23 years of professional experience and a proven track record in sales and
marketing. He previously was the CEO of Advanced Vision Research (TheraTears). In a few years,
Neil made TheraTears a 45 million dollar company. Neil was also the Director of Marketing at
NutraMax Products and a Brand Manager at Procter & Gamble for several years. He holds an MBA in
marketing from University of Pennsylvania - The Wharton School.UNQUOTE
Then, in the Feb 16 update, a few weeks later, the following appeared.....
QUOTE
BioElectronics Andrew Whelan and Patrick O’Leary, President of Greenwood Group, is attending the prestigious European Health Care, Vitamin, Diet & Nutrition Show in Monte Carlo on Feb. 21 -23. The event allows manufacturers of OTC products, such as BIEL, to present their products and programs to Eastern and Western European retailers and distributors from many nations representing numerous different potential sellers of these products.
Greenwood's offices, as we know, are located at 4455 Genesee St., in Cheektowaga, NY, Tel: 716-631-3003 and I recall this was to service the Canadian marketing needs, launches and so on.
Now, since Mr. Donnenfeld was announced in January, I haven't seen his name - have you? I went to the Greenwood site www.Greenwoodg.com and his name is not there - a partner's name is not listed? Then again, neither is Mr. O'Leary's and he is apparently the president? Neither name is listed in a hot linked page entitled "Our Team" on the left side of the "About Us" page.
Googling "Patrick O'Leary" reveals no mention of him related to Greenwood in the first 10 pages of Google. But, Googling "Patrick O'Leary President" pops him up on the www.rpm-llc.net website as follows with a long Greenwood blurb.
QUOTE
Patrick O'Leary - President / Partner / Business Manager of The Greenwood Group
Years in the Retailer / Manufacturer Industry: 26 years
Background:
Bayer, Parkview Health Services, P&G (Gillette), Keystone Organization, Crossmark, Emerson Group
Patrick brings both the formal training of Fortune 100 companies as well as an entrepreneurial spirit from a variety of successful company ownerships.
Working on major brands at Bayer & Gillette, as well as serving on advisory boards for small to mid-size brands as a VP at Crossmark
Applying the basics of consumer research & strategic planning to brand opportunities, while employing non-traditional strategies for marketing and sales, he has actively launched successful brands using a variety of platforms and methods.
As a Partner at Emerson Group, he served as VP of Sales for ZonePerfect Nutrition. Over a nine month period, Patrick re-organized the sales team and then assisted in the transition to a new VP of Sales. His work in that capacity, along with key customer management, allowed the company to grow from $8mm to $80+mm and then be sold to Abbott Labs for $165mm.
At Advanced Vision Research, where he has been in the role of Brand Manager since 2001, he serves as a member of the management team and assists in strategic planning, sales, marketing, co-branded initiatives, and new product development. Since joining the AVR team in 2001, TheraTears has tripled in sales.
Greenwood Group builds businesses!
The Greenwood Group team has over 280 years of collective experience in the CPG industry.
With backgrounds from the Fortune 100, as well as entrepreneurial endeavors, you will find a blend of talent that allows any manufacturer to look and act like a “big” company while being able to take advantage of the flexibility ava ilable to a smaller company.
Up front, we provide an immediate infrastructure to any company and/or product, to develop a strategic plan in preparation for getting to market, or for improving that which is already in-market.
The preliminary planning steps are key to long term success, as are several other factors that are core strengths of the Greenwood Group. From Pre-Market Planning to Education and Marketing, and through to Consumer Adoption and Purchase, we surround the opportunity to bring the best chance for success with the most efficient costs.
In the execution and sell-in phases, we interact with all national and regional customers via live meetings in their corporate offices throughout the year, and at a variety of industry-leading trade events.
We manage all US &20Canadian Food, Drug, Drug Wholesale, Club and Mass customers and other selected classes of trade, via our Sales Managers and a network of market leading brokers.
We closely manage spending and profitability by using a formal series of tools, formats and processes which make our clients, brokers, and us more efficient and more productive.
Our network is consistent throughout the US and has multiple levels. By leveraging our entire portfolio of brands, you get the attention of a much larger company. That attention, plus an accelerated activity-level, increases your brand’s frequency and access with numerous people, including key personnel, within each customer.
In short, we are able to put several people on your business who have:
1.Extensive formal training from some of the best companies in the CPG industry
2.A proven track record of successful entrepreneurial experiences
3.A knowledge and relationship base that is unmatched in our business.
The annual compensation of this type of team, if it were to be directly employed, would be prohibitive to many companies. Rather than hire one or two people and deal with the various issues & costs which that represents, Greenwood takes the guesswork out of the decision and provides more complete services and better execution for your dollar.
By working with us, you can greatly reduce this cost yet still provide a multi-faceted team that can be in many places at once, and accomplish goals through a variety of skill sets.
This “reach” gives you more exposure to the industry, which garners you more attention and opportunity. By focusing on profitability, we insure that the increased visibility works to your advantage.
Our goal for each of our clients is to grow profits through increased sales, decreased costs and improved efficiency.
See RPM/Greenwood for:
•Pre-Market Consulting
•Consumer Marketing
•Strategic Planning
•Full Service Design
•Field Sales Management
•Trade Marketing
•Strategic Raw Materials Sourcing
•Integrated Supply Chain Logistics
UNQUOTE
Questions are simple -
1. How is Mr. Donnenfeld doing?
2. How come he's not listed as a partner on the Greenwood site?
3. Is he still on board at Greenwood?
4. How come Mr. O'Leary isn't listed on the Greenwood team?
5. How come the huge O'Leary/Greenwood blurb on the RPM website and squat on Mr. O'Leary on the Greenwood site?
6. What or Who is RPM and the connection to Greenwood?
7.Is Greenwood still advancing BIEL's interests in Canada?
8. Is there an investor near Buffalo who can do a drive-by or call locally to verify that Greenwood does represent BIEL and wish them luck?
AI
