Bioelectronics Corp (BIEL)

[Simpsonly]

Hey disciple - What struck me as very curious in the interview was Whelan's comments about a new pricing policy geared to compete with Tylenol - sort of selling ActiPatch as having twice the efficacy at half the cost of Tylenol. Essentially he was saying that BIEL had set new price points relative to the retail cost of Tylenol and then he went on to say, and it's a few days since I heard it, "and we're not sharing". He said it in a combative tone. How come?

It struck me instantly - 'Huh? Those words 'seemed' very curious.' And my thinking went on to, 'now, why would he say that in an almost combative way, sort of with a chip on his shoulder, almost picking a fight with J&J? The guy sounds as if he may have Irish roots, but who picks a fight with J&J? I would rather partner with them!'. Those were my thoughts at the time I heard the comment.

The two carrots you have put out this week led me to re-think that phrase of Whelan's that struck me as curious and ask the same question again....why would he have said something like that when the rest of the interview was friendly? My answer was and remains - nno need, therefor nit still seems curious.

It was directly related to J&J and Tylenol. Could one infer that to be so aggressive with such words may mean Whelan has had discussions with J&J already? Did he approach J&J? Did J&j approach him? Was Whelan rejected? Who said anything about "sharing"?. Seems to me the words came out of left field and had some kind of meaning?

Please tell me if you think I'm reaching or being picky, but it still seems to me that phrase is out of sync with the balance of the interview. I'm going to try to go back and listen to the interview again today, maybe it will become clearer.