Readen Holding Corp. (PINKSHEETS:RHCO) Appoints Partner for Portuguese Market Distribution of Vitalon-Holland's Infant Dairy ...
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READEN HOLDING CORP. (PINKSHEETS:RHCO), a 33% shareholder of Vitalon-Holland
Ltd., announced today that Vitalon-Holland Ltd. after signing a major
distribution contract for the Chinese market last month, has signed an agreement
with a new distributor for the exclusive distribution of the company's infant
milk products under their private label Vitalon Holland for the Portuguese
market.
The Vitalon-Holland dairy product line will be launched in the Portuguese market
in July 2012.
The first 12 month Sales forecast of Vitalon-Holland for the Portuguese market
is estimated at 120.000 cans. The company has received an initial order for
60,000 cans of 900 grams infant milk powder divided with a suggested retail
price of EUR 14,95 (approx. USD 20).
Outside the Netherlands, this is the first exclusive European distribution
contract For Vitalon-Holland Ltd. The company is planning to sign at least two
more distribution contracts for other countries in Europe before the end of this
year.
Vitalon-Holland Ltd. is presently in discussions with many more parties for the
export of its Dairy products outside Europe.
Vitalon-Holland has many companies showing interest in obtaining distribution
rights for Turkey, Morocco, Iraq, Cameroon, Congo, Armenia, Taiwan and Vietnam.
After the launch of the product line in China, Portugal and Holland the company
will sign agency agreements with distributors in the above-mentioned countries.
www.vitalon-holland.nl
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