Herborium Group Inc (HBRM)

[StrengthenNumbers]

That's wonderful...





...but it's just syndicated content re-linked to the station's webpages, not the station(s) actually reporting on Herborium or the new product.

And being a company with less than a 2M market cap, they don't have the cash to start a major ad and distribution campaign. Their prospective partner is only a 6M cap, still not enough to put HBRM and their Hypermia-Frost brand vodka on many store shelves, not to mention the necessary start-up, product development, ad campaign, etc.

The market saw that the vaunted mega-news was a boondoggle and acted accordingly.