Celsius Holdings Inc (CELH)

[Rainmaker88]

Kezzek, thanks for bringing this to everyone's attention. It certainly shows that Carl is far from being the selfish, money-grubbing capitalist that you make him out to be. As you indicated, in an SEC filing Celsius Holdings stated that "On March 10, 2010, CDS converted $4.5 million of the convertible note into common stock at the fixed exercise price of $10.20 per share. The outstanding balance under the loan agreement as of March 31, 2011 was $2.0 million." Now, here is where it gets really interesting. Go back and look at what the price of CELH stock was on the conversion date of 3/10/2010. It was approximately $3.00 a share. Now ask yourself, why would Carl DeSantis convert debt to equity at over 3X the market price, and give shareholders a $3.25 million gift? Could it be that Carl wants the company to succeed so badly, that he is even willing to take a personal haircut to see his friends make money? Now here's an even better question. What do you think would happen to the price of CELH stock if the company announced that Carl DeSantis had decided to forgive all his current loans and retire the existing company debt in its entirety? Like I said in an earlier post, there are "personal" dynamics at work here, that you haven't taken into consideration.