Chew on this for a while. Why did Truckenmiller come to Tivus? He certainly wouldn't come without there being financial incentive, and SP can't give him $'s. So, my guess is stock. Why would he take stock? Because he apparently believes that ad insertion is going to be a proven reality to make money. He and SP have been in conversation for quite some time. He needed to see something to get him to come out of consulting and work with Tivus. Salaries come and go, but he needed to believe that Tivus had that special something that would cause it to be viable. The ad insertion tech must have pushed him over the line.
Secondly, is money going to come from a Host/Marriott contract? Not enough to tempt him. I think the Host deal is falling behind in what really needs to happen. Oh, they will get Host, but that isn't what is tempting Truckenmiller. He sees a killing in this somewhere.
On the horizon is Big Blue. They have everything Tivus doesn't have: money, staff, R&D and the power to get any job done of any size. Why would IBM want Tivus? A whole new system of revenue that will challenge the industry in what SP says is, "Game over." You put IBM with Tivus and Truckenmiller and you might be able to say, "Game over." So, perhaps M&A is working over time to get this done. Interesting to contemplate. AIMHO and GLTA. R3
