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Saturday, March 31, 2012 11:10:37 AM
I'm also conjecturing the following after comparing Traffix to ATRN timeline of filings...
When Traffix filed their FORM 25, everything moved really, really fast. The deal was done IMO.
When ATRN filed their FORM 25, it was to save all kinds of fees associated with continuing on NASDAQ. Someone on the board mentioned that ATRN saved somewhere in the neighborhood of $2-$2.5M in various fees. This deal, however, IMO, was not done.
Both FORM 25s are identical, and the subsequent 8ks that followed.
The only question that I have is that it looks like Traffix informed investors of merger / acquisition prior to the FORM 25 being filed. It's completely different circumstances, but one thing is really clear...
Once the filing of the FORM 15 was done, it moved quickly. What I mean by this is, all 5%+ owners showed their cards in SC 13 Filings.
I think the same will occur with ATRN, as Direct Buy, Adidas, Zappos and other high profile clients won't want a 'dark', delisting company handling their marketing.
Here's a really interesting tidbit, which I didn't know. Did you folks know New Motion used to be Atrinsic? And New Motion bought Traffix? Maybe Traffix has been sold since then, but nonetheless, here's the details of the deal:
http://seekingalpha.com/article/60049-traffix-merger-presents-arbitrage-opportunity
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