Marketing 101...One; fear always works, and any given target market needs various approaches to find the best message, though I agree with Mig. Hire a cutting (no pun intended) razor type media co. to best appeal to who it is you want to reach...Who knows maybe they'd say your fear based message used here was good... ? Personally I found it affective and with the others that back it up on Utube combined the message is getting/gaining clarity.
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