...The Dell business model, famously based on taking telephone and Internet orders instead of distributing products and services through a sales channel with distributors and retailers, will not undergo any wholesale changes over the next few years, Rollins said.
It saved customers having to pay to support a retail markup and Dell did not miss developing brand identity with a physical retail presence. Not that a prominent brand identity guaranteed business survival, Rollins noted. “Look at IBM. They have the best brand identity, and they’re out of the PC business,” he said.
But the business model will be fine-tuned incrementally, and the mix of products on offer is also continuously evolving.
Consumers and the small-office market will see more product categories.
Enterprise customers will see a greater emphasis on services, and some software offerings, particularly security software. But Rollins insisted that his company will not get into developing software as such...
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