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REED EXHIBITION: Wireless technology event embraces Europe in 2003


London, Feb 03, 2003 (M2 PRESSWIRE via COMTEX) -- Reed Exhibitions announces
the dates for its enterprise wireless technology (ewt) 2003 event, which takes
place on November 19th and 20th 2003, at London's Olympia exhibition centre. The
acclaimed wireless show, launched successfully in the UK last year, will now
cover mobile solutions and strategies across the whole of Europe.

This year's theme is putting wireless to work, with a strong focus on how mobile
and wireless products and services can improve business performance, open up new
revenue streams and reduce costs. The event covers the entire mobile technology
spectrum, wireless local networking, network-based GSM/GPRS/3G services and
mainstream application delivery to mobile devices and PCs.

Above all ewt unites leading mobile exhibitors with a high quality audience of
senior technical and business managers, and technology decision makers.

Last year exhibitors included Hewlett-Packard, Palm and Microsoft, and of the
2,200 delegates, nearly 60 per cent had direct purchasing authority within their
organisation.

"The positive feedback from both exhibitors and visitors at last year's event
was overwhelming," said Amanda Strange, ewt exhibition manager.

"Leading mobile organisations such as Orange, HP and Lucent Technologies all
told us that they were extremely impressed with the quality of attendees, the
content and the focus of the show. This year we hope to capitalise on that by
extending our reach to the whole of Europe."

2002 post-show visitor research identified three key themes of mobile and
wireless adoption that will enable end-users understand and channel the right
technology and strategy into their organisation

* Business to employee, covering: o Flexible working o Mobile intranet o Access
to enterprise applications o Improved business performance

* Business to customer, covering o Premium services o Mobile Internet o Revenue
generation o Customer relationship management (CRM) o Web services

* Business to business, covering o Streamline process o Cost reduction o Partner
relations o Business efficiency

These themes will be tailored for both technical and non-technical audiences
through the education programme comprising leading technology suppliers,
industry experts, journalists and analysts.

enterprise wireless technology is just one of Reed Exhibition's portfolio of
premier technology shows. Others include Infosecurity Europe, the world's
leading information security event, and the recently acquired Storage Expo, the
UK's largest dedicated storage exhibition. All three events provide a platform
to influence and communicate with key IT buyers and business decision-makers
across public and private industry sectors.

Note to editors: enterprise wireless technology is organised by Reed Exhibitions

Reed Exhibitions is the world's largest exhibition organiser bringing together
156,000 suppliers and over nine million buyers from around the world. In
addition to leading trade exhibitions, the Reed IT portfolio incorporates
flagship Industry magazines and high-end independent research and analysis.

As a member of Reed Elsevier, a world-leading business and information provider,
Reed Exhibitions is unique in offering integrated market access programmes
covering exhibitions, trade publications, direct marketing and the internet.
Reed Elsevier publishes many titles worldwide which are closely linked with
Reed's exhibition activities across both geographic and industrial markets.

Visit the website at www.enterprisewirelesstechnology.com
<http://www.enterprisewirelesstechnology.com>

CONTACT: Vanessa Relf Tel: [phone] e-mail:
[e-mail] WWW: http://www.enterprisewirelesstechnology.com.
Emma Read, Write Image Tel: [phone] e-mail: [e-mail]

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