Bravada International Ltd (BRAV)

[fear ceoil]

From what I gather about the conference call a store serves 2 purposes. It serves as a storage room for the online orders, and it serves as a storefront for a brick and mortar establishment.

It sounds like online sales are maxing out current storage capacity, and additional storage is needed in order to prepare for increased sales.

Some may not agree with the vision of a physical presence and an online presence for the company. I think it is working out well. As enticing as the online growth is, I think the physical store is just as important with establishing brand recognition, perception, and overall marketing. The majority of people like going into a physical store. Even if it doesn't result in an immediate sale, people will go home and check out online for additional styles and order there. Without doing an expensive survey, I think the physical presence has contributed to the online success more than people have thought thus far for BRAV.

IMO
Best to all