Thursday, March 01, 2012 5:04:23 PM
so Revenue to BIEL will be c $5,
still big numbers.
You forgot the cost of marketing the product - that is the cost so many businesses including BIEL have forgotten or underestimated. It is upfront and at risk so hard to finance.
Perhaps they will be able to sign up Harrington's like another Joe Noel stock.
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