Right - and if it is something different, which happens to go against the mammoth chemical drug manufacturers, is it not reasonably logical that the FDA would want to be totally rock-solid of its approval and does that not take time?
When I wondered as to how significant BIEL's devices might really be, particularly ALLAY, I simply went to a cupboard and counted all the partially used drug painkillers there are in our house with 3 females 15 to 40 - it's nonsense. I'm a guy, so what the hay do I really know? But the concept is intriguing.
Went to a population website
US female - 2010 - ages 15 to 49 - 75 million approx
Then BIEL website says study results were 77.1% of women using ALLAY had complete elimination or significant reduction of typical menstrual symptoms
Went to several sites - numbers vary - but generally 40% of women suffer painful cramping, 10% are incapacitated 1 to 3 days - can you imagine the cost and emotional fallout of this? On the poor women suffering the problem and those around them?
Then I did a little math: 75 million women 15 to 19 - 40% with pain every month, that's 30 million - if ALLAY market penetration was 5% of that number, that's 3.75 million - times 15 bucks (I have no idea of the price of ALLAY but that's 5 coffees) - that's $56.25 million a month or $625 million a year. and it doesn't include the other 45 million women who may want to use ALLAY occasionally! Or, according to the cencus, women in the military overseas who would probably be restricted from using ALLAY so they could just scream and throw stuff at the Taliban and keep 'em in line that way, who needs guns?
Forgive the lame humor, but isn't that a lot of dough? Next question is what percentage of women who suffer from menstrual cramping have chemical painkillers in their possession for treating the pain - and is my 5% figure therefor conservative when one thinks 5 years down the road as BIEL or J&J or another big drug company works on creating ALLAY as a 'Brand"?
I need fuente and the sausage to throw some logic on my thinking and numbers - seems like a lot of cash flow to me????
