That is a PRIME target demographic for lots of reasons. However, one of the biggest is the benefit to anyone who is currently / plans to / gets surprised by <<<<< caring for one or more elderly parents! I would really encourage Bob and the MMR team to determine what a ONE TIME "pre-paid" card ad (or mailback for info card) would run in AARP magazine (and/or) tagged to website.
It's a win/win/win !!!
"It isn't to evil dictators with a lust for power that Americans have been slowly surrendering their autonomy. It is to well-intentioned authorities who believe sincerely that our freedoms must be circumscribed for our own good." ~ Jeff Jacoby
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