There is no way I can defend the current share price, and I certainly believe things could have been handled differently. I'm sure this post will get several responses from a select group, but hopefully the logic will sink in with those who matter.
IMO I believe we sit where we are today, because the CEO was lead to believe things were going to materialize that didn't come to fruition. I believe he attempted to protect the share structure by taking on some debt prior to the DRTV, Lowes, and Home Depot time frame, after being lead to believe these things were about to happen and lead to a new phase for the company. When these events didn't materalize it compounded the the need for capital going forward, because the company still needed operating capital, and now had debt to carry forward to convert at a later date.
I believe Eric's largest mistakes were made due to the fact he has always raised the capital needed on a monthly/quarterly basis. If he had raised enough money to carry the year at much higher prices I don't believe we would be at the same PPS as we are currently, but as stated earlier I feel he was lead to believe things would occur that may lead to the end of the need for cash through the capital markets, but it didn't happen. Whether or not that was a chance he should have taken can be debated from now to eternity, but it's up to each shareholder to decide for themselves.
Many of the posters here have screamed for a promo campaign for quite some time now, and not that I completely dissagree with them, but there are things I find amusing with those who continue to beat this dead hourse. The same posters that want the promo are the same posters who have labeled the CEO with titles like Blog Lehner, Carrot Man, and the list goes on. They despise the CEO giving current or forward looking operational updates to shareholders, but want the company to hire someone to hype and taught the company to the masses. It seems like it's not really about the carrots at all, but it's more a problem with who is dangling them. CEO bad...Promo company good.
As stated in this post, there are things I believe should have been handled differently, but regardless of the past failures with handling the share price/structure things are still moving forward operationally. I believe financing is crutial at this point, and I also believe Eric will come through in the near future.
