Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

More on Pulse Station I see many posts people are inquiring. Instead of my words I asked the company to expand a bit

The internet allows for artists to take control of their own promotion, sales and interaction with fans without the need for a record label but at the moment there is no single tool that helps them do all of it. Nor is there a tool that allows a record label to track everything that’s occurring with the artists on their books. Now a tool does – and a lot more. Welcome to Pulse Station.


Developed by RTG Ventures interactive agency Digital Clarity, the sophisticated platform allows labels and independent artist alike, to monitor all social channels as well as model trend data to forecast ticket & merchandize sales allowing a deep dive view of fan behaviour and revenue forecasting. The unique dashboard offers a ‘top down’ view of events that integrate into calendars on both web and mobile devices. Pulse Station offers complete social, visual (video & photo) archive and streaming, as well as audio and analytics integration.



Driving business performance is crucial in today’s creative industries. Understanding how the growth of social media impacts on the success of a project is now central to most management and artists alike. Unlike some existing disparate technology that works in isolation, Pulse Station acts as a complete management tool for everything from day to day tracking of artist’s expenditures to providing reports that help management and their record label make intelligent decisions that will result in more sales, more fans and more exposure.



As beta testing with artists continues, a customer facing website is due mid to late March. Built on ruby on rails, Pulse Station is already modelling part of its architecture to embrace the need for brands to understand their social and digital value in other vertical sectors. As such, the team will shortly be testing its platform in the sport and fashion arena.



http://www.techstars.com/founder-stories-next-big-sound/

http://www.wired.co.uk/news/archive/2012-01/27/musicmetric