Saturday, February 18, 2012 11:09:48 PM
Trying to wrap my head around the business direction of RTG Ventures and where the company might go.
Now the revenue driver seems to be Digital Clarity - http://www.digital-clarity.com/ - with its expertise in making sense of an increasingly complex and crowded Web.
As the NYTimes recently pointed out, the marketers, the publishers, the ad tech companies, the agencies, and data management companies are hungry for this kind of talent, along with the people who have hard-core quantitative, mathematical and technical skills.
This would suggest that RTG Ventures is an attractive take-over candidate (?)
If the company is also merging content via Aderra, the goal seems to be vertical integration, which could put everybody on the map.
Thanks for any thoughts, perspective, clarification.
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