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Saturday, February 04, 2012 11:06:24 PM
Arinsic Interative managed Kayak's marketing campaign prior to Kayak moving to Marin Software. Click on the link and look about 1/3 down the page at their "Featured Clients"
http://www.faqs.org/sec-filings/101210/Atrinsic-Inc_8-K/ex99-1.htm
In June 11, Kenshoo posts this on their FB page...
http://www.facebook.com/Kenshoo/posts/127788833969800
Then, open this link where David Rifkin, VP of Search at Atrinsic slammed Marin Software back in Aug 11 and plugged Kenshoo...LOL
http://www.quora.com/David-Rifkin/answers
Now, as of January 4th, 2012 Kenshoo managing Kayak's marketing campaign with "Kayak claims to have chosen the search firm with the most advanced technology to partner with having struck a multi-year deal with Kenshoo. Announcing the partnership, the US travel search engine said it opted for Kenshoo due to its “superior performance” and “commitment to customer service."
http://www.kenshoo.com/Kenshoo_in_the_News/
Expect to see more of Atrinsic Interactive clients making the move to Kenshoo in the very near future.
Here are the white papers located by Hillbilly:
http://www.scribd.com/doc/80457149/Atrinsic-Case-Study-FINAL-Jan-2011-175181156
http://www.scribd.com/doc/80457144/Atrinsic-eTailer-Case-Study-June-2011-FINAL-175181215
NEW!!! More links:
I think you were on to something Mr. Wright
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=70469110
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=71315301
http://google.brand.edgar-online.com/default.aspx?companyid=10510&formtypeId=74
http://www.equityhive.com/Main/Company/Insiders.aspx?s=6007&y=2009&r=279246&t=1
http://www.secform4.com/insider-trading/1071292.htm
http://idc.api.edgar-online.com/efx_dll/edgarpro.dll?FetchFilingConvPDF1?SessionID=V3bGFEphle2dNIS&ID=8137109
http://www.jigsaw.com/scid45523039/robert_ellin.xhtml?ver=5
http://people.forbes.com/profile/robert-s-ellin/7773
http://sixer.brand.edgar-online.com/PeopleFilingResults.aspx?PersonID=2769689&PersonName=ROBERT%20S.%20ELLIN
http://messages.finance.yahoo.com/Stocks_(A_to_Z)/Stocks_A/threadview?m=tm&bn=77630&tid=3089&mid=3089&tof=9&so=R&frt=2
http://insiders.morningstar.com/trading/executive-profile.action?t=MNDL&PersonId=PS00001HDM&flag=Director®ion=USA&culture=en_US
http://www.searchenginestrategies.com/archives/2011/newyork/attending-companies.html
http://www.faqs.org/sec-filings/120104/Mandalay-Media-Inc_8-K/
http://www.prnewswire.com/news-releases/neumedia-inc-completes-acquisition-of-digital-turbine-group-llc-136668868.html
http://investing.businessweek.com/research/stocks/private/person.asp?personId=67505&privcapId=30014552&previousCapId=29032475&previousTitle=MANDALAY%20MEDIA%20INC
http://www.littletreevintage.com/2012/01/missing-sandal-season.html - Look at who sponsored this ad published January 19th, 2012!!!
http://www.faqs.org/sec-filings/101210/Atrinsic-Inc_8-K/ex99-1.htm
Posted on 4 FEB 11
White paper published early 2011 with Aaron Baker in the lead
The white Papers
http://www.scribd.com/doc/80457149/Atrinsic-Case-Study-FINAL-Jan-2011-175181156
http://www.scribd.com/doc/80457144/Atrinsic-eTailer-Case-Study-June-2011-FINAL-175181215
http://www.businesswire.com/news/home/20110314005533/en/Brand-Abuse-SEM-Channel-Billions-Dollars-Risk
Hmmm…Kenshoo with a little foreshadowing in June perhaps???
http://www.facebook.com/Kenshoo/posts/127788833969800
Kenshoo saw the Atrinsic white paper newsworthy enough to post on their website
http://www.kenshoo.com/Atrinsic_Interactive_White_Paper/
December 2011 – See below news about X.commerce https://www.x.com/developers/ebay
https://www.x.com/
http://www.practicalecommerce.com/articles/3082-X-commerce-An-eBay-PayPal-Magento-Ecosystem-
http://news.morningstar.com/all/ViewNews.aspx?article=/BW/20111207005491_univ.xml
12-7-11 6:00 AM EST | E-mail Article LEWEB 2011 — At the LeWeb 2011 conference in Paris, X.commerce today announced that several new partners have joined its global partner ecosystem which includes commerce leaders eBay, PayPal and Magento. In addition, more than 500 companies and individuals have pledged their support for the ecosystem by taking The X.commerce Pledge, which recognizes early contributors to the ecosystem…
Kenshoo just happened to be one of those companies that joined its global parter ecosystem
…Kenshoo helps merchants of all sizes increase sales by creating automated digital marketing campaigns on search engines and social networks to generate demand for their products and services…
Read the rest of the story in the link above
X.commerce is an Ebay company and as you know, Mark Dyne had dealings with them in a familiar deal:
Dyne was a member of the original board of Skype together with Janus Friis and Niklas Zennstrom until it was sold to eBay for over $2.6 billion, and subsequently led the negotiations for Joltid to become a major shareholder of Skype in its acquisition from eBay in November 2009 and joined the Board of Directors. Skype was sold to Microsoft in 2011 for $8.5 Billion. Dyne was listed as one of the "winners" [4]
He is a member of the Board of Directors of Synthean, and is Chairman of Tag-It Pacific, Inc. MCV in January 2000 called him "The Deal Maker" and published his Ten Rules of Negotiating.
Read this article and this will start making sense…
http://gigaom.com/2011/10/12/with-x-commerce-ebay-eyes-a-bigger-prize-as-sales-enabler/
http://www.kenshoo.com/management
http://www.linkedin.com/pub/david-rifkin/3/a51/434
http://www.quora.com/David-Rifkin/answers
http://www.linkedin.com/in/geoffreyshenk
https://foursquare.com/geoffshenk/checkin/4f2aeef3e4b0da7105e84bdc?s=q_T10ij47YM7snUQv0KfaPRdnkk&ref=tw
Geoffrey S. checked in to Kenshoo
3rd day together with the Global Sales team
1 day ago via foursquare for iPhone
Hmmm…3 days ago, Stuart Goldfarb retired as of yesterday when this message was posted!!!
Note: Geoffrey S. Schenk is Managing Director, Kenshoo / Chairman North America
Then, David Rifkin tweets him…see message below
https://twitter.com/#!/search?q=%23KenshooRocks
davidrifkin David Rifkin @geoffshenk How come I wasn't invited? Remember 1) MBBP 2) Multi channel Path 3) Social 4) Scheduled Events 5) Desktop Tool #KenshooRocks! 2 Feb Favorite Retweet Reply
BTW…This is what I found when I googled MBBP…
http://www.gordonchoi.com/kenshoo-search-20110113
http://www.gordonchoi.com/page/8
I also found this one below, that technically applies if we are talking establishment of a new company but the first two I believe are what David Rifkin was referring to.
http://www.mbbp.com/resources/business/founder_representation.html
Notice, that David Rifkin is the VP of search at Atrinsic…Wonder what kind of event he wasn’t invited to???
I may be grasping at straws, but this may be bigger than even I could have imagined…If indeed Atrinsic has a “new and improved tool”, that apparently everyone wants, then why wouldn’t EBAY want it??? And, they can afford it!!! Just pure speculation on my part…you’ll have to dig into the many URLs that I’ve posted here and form your own conclusions. My eyes are tired so I’m going to stop for now. Hopefully someone will find some significance here…if not, it’s still entertaining reading and interesting how all of these companies are inter-twined into one giant web!!! SPYDER!!!
http://www.wbresearch.com/etailusawest/aboutourexhibitors.aspx
https://twitter.com/#!/davidrifkin in response to an article written by Aaron Goldman, Kenshoo’s Chief Marketing Officer (URL below), David Rifkin writes “couldn't agree more, it's time to look at the whole online picture & path to conversion in order to grow”
http://www.mediapost.com/publications/article/165583/five-sem-predictions-for-2012.html
On Jan 11 2012 KAYAK.com Selects Kenshoo Enterprise to Boost Search Engine Marketing Success
http://www.kenshoo.com/KAYAK_PR/
David Rifkins congratulations Aaron Schenk on Twitter…referring to “The Technology”
davidrifkin David Rifkin
@
@geoffshenk @Kenshoo Did Baldwin close that one? It's a great fit for the technology #ChadTheMagnificentClosingBiz24/7
11 Jan Favorite Retweet Reply
»
davidrifkin David Rifkin
Congrats @Kenshoo on landing Kayak @geoffshenk #KenshooTakingOver
11 Jan Favorite Retweet Reply
Been a busy month for Kenshoo
http://www.mediapost.com/socialmediainsidersummit/
http://www.kenshoo.com/About_Us/
Compare the products
Atrinsic – http://atrinsicaffiliatenetwork.com/agencies/
Kenshoo - http://www.kenshoo.com/Enterprise/
I don’t know…what do you think by reading these articles. IMO…Kenshoo is the little fish, who has already eaten the minnow, and now is just swimming around waiting for the big fish to come eat it.
http://www.thedrum.co.uk/news/2011/12/14/ebay%E2%80%99s-former-director-global-search-engine-marketing-becomes-general-manager
http://www.ynetnews.com/articles/0,7340,L-4175059,00.html
All this activity since August????
http://apps.firstrain.com/SeekingAlpha/001/dynamic/frlite.do?token=C:KenshooLtd&view=companystandalone&user_id=__fr__user_id_fr__&key=716833dc367e39be0dc078a5454604ef..
http://www.eyefortravel.com/social-media-and-marketing/kayak-signs-multi-year-agreement-kenshoo
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