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Panasonic Mobile Communications 2003 Management Policy



RELATED SYMBOLS: (MC)

Tokyo, Japan, Jan 28, 2003 (JCN Newswire via COMTEX) -- Mr.Y. Katsura,
President, Panasonic Mobile Communications Co., Ltd (which was formerly called
Matsushita Communication Industrial Co. Ltd.) announced the annual corporate
management policy for FY 2003 as follows.

FY2002 Review

1) The efforts have been made to establish the growth scenario and it seems this
is going to help each market share for the individual market, domestic Japan and
overseas to surpass each respective level of the FY2001. However, we have not
been successful in making the V-shaped performance recovery.

Japan: The industry-first thinnest clam shell type P504i was introduced to NTT
DoCoMo in June and its camera-equipped version of P504iS in November. We plan to
introduce P251i at the end of this month and this will be followed by FOMA
P2102V.

Overseas: COSMOBIC Technology Co., Ltd., joint venture between NEC, Huawei and
us was established in Shanghai in June. This company will serve as a site for
R&D and the supply of the third generation mobile telephones. The new GSM series
of camera-equipped clam shell type, GD87, GD88 and other new models were
introduced to Europe, China and Asia in October onward. This will help
strengthen the foothold for the overseas market.

2) The purpose of the recent management structural reform of the Matsushita
Group is to establish the autonomous management by integrating R&D,
manufacturing and sales in each business domain. Panasonic Mobile Communications
Company will be able to devote itself only to the mobile communications
business, thus coming up with strong and competitive products and beating the
competition.

Take large steps toward the new funding.

Restart as a challenger.

Mission:

Realizing a ubiquitous network society providing global customers with a "magic
wand": the dream-packed and exciting mobile telephones usable anytime, anywhere,
anyone, comfortably, conveniently and safely, securely.

"New communication life to global customers"

Aim:

We aim to become a No. 1 global player in the mobile telephone business.

Shift the viewpoint from Japan to global by expanding in the global market

FY 2003 focuses on 3 global sites (Japan, Europe, China)

Midterm sales target:

FY2005 global consolidated sales : one trillion yen]

Overseas sales/production ratio : more than 50%

Global market share of the mobile telephones : two digits

2003 management policy:

"Work to grow to make profits all across the operating units"

How we will be profit-driven and how we will work taking large steps.

1) Create strong products

Value to be added from customers' point of view

Create new streams

Increase speed---global marketing, globally unified product concept, globally
simultaneous introduction and expansion.

2) Strengthen management structure

Improve R&D management

Shorten the total lead-time of R&D, manufacturing and sales

Strengthen quality control and environmental management

CCM/ Maximize cash flow

Improve management quality

3) Expand in the global market

Strengthen the global sales network - consolidated marketing for Europe and
China to start in April

Optimize the global R&D sites ( Japan, USA, Europe, China)

Establish the global procurement of parts and materials and manufacturing system

(4) Foster human resources

FY2003 commitment:

"Courage, Persistence, Action---- Results-minded"

Each one of us, results-minded, makes commitments with courage and persistence.

About Matsushita Communication Industrial Co.

Matsushita Communication Industrial Co., Ltd (MCI) is a principal subsidiary of
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand
consumer and industrial products. Matsushita Communication Industrial
specializes in three business areas: mobile communications, automotive
multimedia, and system solutions. One of the world's first 3G handset
manufacturers for commercial services in Japan, the company recorded sales of
783.8 billion yen (US$5.9 billion) for the fiscal year ended March 31, 2002.

About Matsushita Electric Industrial Co., Ltd.

Matsushita Electric Industrial Co., Ltd. (6752), best known for its Panasonic,
National, Technics, and Quasar brands, is a worldwide leader in the development
and manufacture of electronics products for a wide range of consumer, business,
and industrial needs. Based in Osaka, Japan, the company recorded consolidated
sales of US$51.7 billion for the fiscal year ended March 31, 2002. In addition
to stock exchanges in Tokyo (TSE: 6752) and elsewhere in Japan, Matsushita's
shares are listed on the Amsterdam, Dusseldorf, Frankfurt, New York (NYSE: MC),
Pacific, and Paris stock exchanges.

Source: Matsushita Communication Industrial Co.

Source: Matsushita Electric Industrial Co., Ltd.

Contact:


Kusakabe,
Public Relations Group,
Corporate Global Business Division
Phone: [phone]
http://panasonic.co.jp/pmc


Copyright (C) 2003 JCN Newswire. All rights reserved. A division of Japan Corporate News Network KK.

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