Paychest Inc (PYCT)

[MFridge]

"having to hear the same for Mibella won't cut it."

Sure it will. The name, afterall, has "high consumer appeal". Perhaps they can join up with there guys and do some co-marketing.

http://kerrycooks.files.wordpress.com/2012/01/nutella-jar.jpg

Just looks like continued silliness to me. Turn the rendering upside down and it looks like a nut sac next to a daisy to me.
Just something they can throw on their website to make it look like huge things are happening meanwhile the product is nowhere to be seen.

Amazing how long this has gone on.