And the first thing that comes to my mind is the cost.
Obtaining the vehicle means either buying or leasing 10 cars (probably the latter), the cost of producing the skin, then wrapping the vehicles, the cost for insuring 10 cars, gasoline costs, maintenance costs,driver costs, hotel costs for the drivers, per diem, cost of promtional items (ipads???) ....
Will it generate the necessary revenue to offset the expenses?
Guess you won't know until you try?
Wouldn't 10 billboards in the target area be less expensive?
I think the cost of billboards range from 750 to 2500 per month in MyFamilyTV's target areas so you'd be looking at $7500 - $25000 per month for 10 billboards. However, due to demographics in the areas, there may be less people that can afford cars so the number of eyeballs viewing the boards may be less than actually bringing the advertising to the people via the PT Cruisers.
As long as revenues generated offset costs, it could work out great.
TP
