The cakes are proving to be an excellent marketing tool. People like ice cream. It's good to be nice to your customers. I believe the link posted was not in a CBAI filing, so I can't comment on what another company does or doesn't do. The amount of money spent on this is tiny compared to yearly CBAI revenues, and it is proving to be a marketing plus.
Paul Knopick pknopick@eandecommunications.com 949.707.5365
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