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Thursday, 07/21/2005 9:20:35 PM

Thursday, July 21, 2005 9:20:35 PM

Post# of 2574
Ambient Enters California Market
Thursday July 21, 4:30 pm ET
SDG&E Selects Ambient to Assess BPL Technology

BOSTON--(BUSINESS WIRE)--July 21, 2005--Ambient Corporation (OTCBB: ABTG - News), a leader in Broadband over Power Lines (BPL) solutions, today announced the BPL Trial Agreement it has entered into with San Diego Gas & Electric Company (SDG&E), a unit of Sempra Energy (NYSE: SRE - News), that will evaluate BPL-enabled consumer and utility based applications.

Ambient will work with SDG&E staff to develop an understanding of the required knowledge and skills to implement, design and install a fully operational BPL-enabled Ambient network on the SDG&E grid. Ambient's Network Management System (NMS) will be licensed by SDG&E to monitor the BPL network. Ambient technology will be purchased and installed by SDG&E to provide high-speed data services so that SDG&E may evaluate several applications including BPL-enabled meter reading.

John J. Joyce, President and CEO of Ambient, stated, "We believe this is a significant opportunity for Ambient to demonstrate how our solution may play a role in helping to fulfill the Advanced Metering Initiative (AMI) set forth by California's Energy Commission (CEC) and Public Utility Commission (CPUC). California's energy vision set forth by these two commissions is unique as it focuses on customer-oriented or demand-side solutions, seeking to establish a technology and pricing policy foundation that links customer rates with the market price for energy. Our goal is to establish a BPL network in the state where the Public Utility Commission has clearly expressed an interest in evaluating BPL technologies for better serving the utility's customers."

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