Getting noticed on Search Engines

[prof]

tips

http://www.squidoo.com/search-engine-optimization-tips-google

1. Creating unique content not found elsewhere on the web.
2. Focusing on certain keywords to rank for on each particular web page of your website.
3. Gaining backlinks to your website

There are other factors, too, like the age of your domain, the anchor text used when linking, the URL of the website, the number of websites that link to website, and even the filenames and alt tags of images. When you add up all of these factors, plus many other unknown factors, you'll get Google's algorithm that ranks your website. This algorithm determines whether you wind up on page 1, third result down, or page 37 for a particular keyword.

With a big SEO plan for a small website, expect to spend a few hours a week minimum to accomplish your goals. Here's where you'll be spending your time:

* Creating new content optimized for Google
* Creating unique content elsewhere that links to your own content
* Trying to gain backlinks to your website
* Editing existing content, revising, and adding keywords
* Doing keyword research

If I had a website about curtains, with a page about "purple curtains," I would want to link somewhere within the content to any relevant pages within the website from the "purple curtains" page. If I had a page about "purple curtain rods," I would want to link that page using the anchor text "purple curtain rods," and what better place to link to that page than the page about "purple curtains." Linking to the page using the URL is a mistake - linking using keywords is a better idea.


* The PageRank of the website matters that links to you. The higher the PageRank, the more search engine benefits for you.

* Reciprocal linking, when two websites exchange links, are not as valuable as one-way links. However, they are still valuable.

* The website that links to you shouldn't be a spam website. Only try to get relevant, authoritative website to link to you.

* Avoid paid links and link farms. Google can sometimes detect patterns when people are buying links and penalize the sites that buy links.

* Writing articles that link to your website can help direct traffic and pass PageRank. You can find a list of websites that allow you to create content for free here.