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Post# of 344049
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Kop

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Kop

Re: NOBO post# 226554

Tuesday, 01/03/2012 6:10:56 AM

Tuesday, January 03, 2012 6:10:56 AM

Post# of 344049
NOBO, check this out. The marketing team just did an incredible job. Think about this.
1. Howard Stern advertising
2. He wins, and people call about it. It only takes one caller to ask "How do you feel about winning over Seacrest?"
3. How many listeners does Howard Stern have?
4. 1% of his base target, to say "What is 15SOF"?
5. If he talks about that on the Air, then what?

He beat out Seacrest, that's the plug. Genius move by 15SOF.

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