APD: Let's see here for a moment; I'm Coca Cola company and I have a choice:
1.) Spend hard earned advertising dollars to web-site search companies (google, yahoo, et al) paying fees to register words in a database query and retrieval system
2.) Pay nothing to them saving all that cash and just let end users do what they've already shown they can and enjoy doing-- finding Coca Cola through their local vending machine and grocery stores and entertainment venues.
Get with the times, APD.
What is NEOM's most valued asset? Patents. Oh, and they're proving to be solid as a rock.
Follow your own advice. What was that advice? Oh, yeah...buy as much NEOM as possible. Thanx, APD!