Let's see here for a moment; I'm Coca Cola company and I have a choice:
1.) Pay a technically bankrupt (negative shareholder equity) "technology" and paint chip repair company fees to register words in a database query and retrieval system with virtually zero penetration with end users.
2.) Pay nothing and just let end users do what they've already shown they can and enjoy doing-- finding Coca Cola through Google's search technology.
What is NEOM's most valued asset?
Electronic message threads saturated with starry-eyed, lottery-line dreamers being corralled and controlled by smooth, professional touts.
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