NFLX, is perfect for to person that doesn't want to spend a on Directv or cable. Or even the person the travel with the iphone or iPad (video looks like butt). Otherwise, just about everyone has tried Netflix once, then canceled it. I did 5 yrs ago. Now it easy to pirate, redbox, or click on Directv to get a movie. Customer churn is a biggie in my book. If they got back to the pricing before and include streaming they may get their old customers back and the stock price might stay here or even rise a bit, but no way will it go back to the heights of early-mid 2011. For now they have their loved customers and get the one and done customers.