There are two things to consider. First it is a new product in a new market and thus it is a way to announce it is real and being sold. The ultimate size of th emarket and how it ties to other related areas (note their DVR products) may make TPMs more important than their current state.
Also I would not discount the possiblity that Wave, a better partner with them than it may appear on the surface, encouraged them to do this as a means of showing that their IP and the trusted computing market is starting. Indeed at this early stage, sales of trusted computing are so small relative to all the giants, that any PR is positioning for broader things and brand image. If it was tied to materiality, no one would ever hear of it for some time.
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