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Re: Toxic Avenger post# 2295

Saturday, 11/19/2011 4:33:52 PM

Saturday, November 19, 2011 4:33:52 PM

Post# of 8799
Kezzek, everyone who has invested in Celsius has lost a lot of money on this stock. However, that's old news. I have to think that if Carl really did not believe that there was something of value left here to build upon, then he would not have taken the steps that he has. From what I have been able to ascertain, Carl DeSantis is not a quitter, and he is determined to see Celsius succeed. I think his pride has suffered through all of this, and he has lost face with many friends who have invested in this company based on Carl's name, and his previous success in other business ventures. At this point, the company has stopped the cash hemorrhaging, and reduced expenses to where they are almost cash-flow positive. With a $212,000 operating loss this last quarter they aren't that far away from profitability. It appears that they have established a solid base of consumers who are using the product regularly. The past three quarters have shown consistency with regard to revenues. I view that as evidence of establishing market share in the fitness and energy drink category; a very strong positive. I think that Carl will ultimately get it done for shareholders through the sale of the company somewhere down the road. How long that may take is anybody's guess. Geary Cotton seemed confident that he was going to be able to find a strategic partner, or shepherd the company through to the hands of a willing buyer. He was unable to accomplish either of those objectives. As a result, I wouldn't be surprised if Carl decided to find himself a new CFO, as well. There's no question that you were correct on many things that you said in the past about Celsius, but this is now a new company IMO. I hope that investors can approach the current situation objectively and with a mind open to the future possibilies for both the brand and the company. This story is far from over. We do but turn another page.
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