NEWS OUT!!!! READ!!!
East Coast Diversified Corporation: Rogue Paper Offering TV Tune-In Platform
Monday 11/14/2011 11:31 PM ET
Coast Diversified Corporation announced through its subsidiary, Rogue Paper, its TV Tune-In platform.
In a release, Stephanie Boyle, the CEO of Rogue Paper, said, "From the 1950s when viewers gathered around the television and discussed the programs, to conversations happening in real-time, television has always been social. TV Tune-In harnesses the social aspect of television and provides a toolkit for Broadcasters to engage their audiences and actively participate in the conversations happening around their content. "
TV Tune-In is an Audience Engagement Platform plus a smartphone and tablet application framework.
Rogue Paper's TV Tune-In platform is a viewing companion meant to be enjoyed simultaneously with on-screen broadcasts letting users browse through comments about the television program on the first screen, the TV. Like an electronic programming guide, the app is capable of tracking your time zone and what shows are being watched in real-time, and attempts to pair running commentary, photos and videos with the action happening on your TV screen in real-time. Viewers can just plop down on the couch, turn on both screens, and dive into the sea of snarky comments about their favorite shows.
The app allows users to watch live and time-shifted, to enjoy the entire delicious dish in sync with the episode you're watching on your TV or laptop.
The survey noted that while viewers may be splitting attention between two, and sometimes three screens, 19 percent of Smartphones and tablet owners indicated they had searched for product information, and 13 percent searched for coupons or deals while the television was on. This indicated the natural progression advertisers must take into consideration when looking to capture those key advertising eyes, and Rogue Paper's TV Tune-In platform provides for the connection between broadcast and smart-device user, which tends to be of the younger and most sought after demographic.
Rogue Paper, a subsidiary of ECDC, is a developer of TV Tune-In Application TV Tune-In, a real-time, companion viewing and mobile app development platform.
