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Wednesday, 11/09/2011 9:55:30 PM

Wednesday, November 09, 2011 9:55:30 PM

Post# of 79678
On a related note Sparkbases' Paycloud uses technology named Zoosh, developed by a company called Naratte.

One early Zoosh adopter is SparkBase, a Cleveland-based company that processes gift- and loyalty-card transactions for merchants. The company plans to use the technology for a service called Paycloud that stores and manages loyalty cards in the equivalent of an electronic wallet for smartphone users.

Mr. Hardman expects to also work with NFC once it is widely available in smartphones, as well technology that uses a larger bar codes that can be scanned from smartphone screens. With Zoosh, however, "I can do what I wanted to do now," he said.

Read more: http://online.wsj.com/articleSB10001424052702304887904576395833891987232.html