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Wednesday, 07/06/2005 8:11:57 AM

Wednesday, July 06, 2005 8:11:57 AM

Post# of 105534
Cord Blood America Launches The Partners' Circle Marketing Program

LOS ANGELES, July 6, 2005 (PRIMEZONE) -- Cord Blood America, Inc. (OTCBB:CBAI), an umbilical cord blood stem cell preservation company, is pleased to announce the launch of its Partners' Circle sales and marketing program. The purpose of The Partners' Circle is to rapidly build a nationwide network of motivated individuals to provide marketing information on behalf of Cord Blood America's subsidiary -- Cord Partners -- in order to capitalize on the rapidly expanding market for cord blood stem cell preservation.

The Partners' Circle will comprise a special group of people who believe in the life-saving potential of umbilical cord blood stem cells. They share Cord Partners' information with expectant parents, and earn additional income when these parents become Cord Partners' customers. The Partners' Circle is open to qualified individuals that are excited about the opportunity of promoting the lifesaving benefits of umbilical cord blood preservation to expectant parents.

"We are happy to offer this program to a special group of people who feel that cord blood preservation is an important medical issue," stated Matthew Schissler, President of Cord Blood America. "With the initial guidance of the Cord Blood America staff, we believe these special individuals will be able to grow our business model through the power of word of mouth marketing that will drive referral sales and help many expectant parents along the way. We've learned this lesson from mature industries that prove viral marketing and product placement works. As such, we will set the bar for the cord blood industry using individuals who care about the future health benefits of stem cells." added Mr. Schissler.

In launching The Partners' Circle, the Company recognized the power of the personal referral due to its significant corporate advantages that include the following:


-- Rapid deployment across the entire U.S. market without logistical
delays;
-- No capital expenditures related to leaseholds and equipment;
-- Significantly reduced monthly operating expenses related to rent,
supplies and administration.
-- Controllable compensation expenses due to pay-for-performance
network model vs. fixed monthly salaries in sales force model.
-- Centralized control and decision making vs. satellite offices
with expensive management requirements.

For more information please go to the Partners' Circle website at: http://www.partnerscircle.com.

This press release is available on the Cord Blood America IR HUB for investor commentary, feedback and questions. Investors are asked to visit http://www.agoracom.com/IR/CordBloodAmerica . Alternatively, investors are asked to e-mail all questions and correspondence to CBAI@agoracom.com where they can also request addition to the investor e-mail list to receive all future press releases and correspondence directly.
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