Digital Brand Media and Marketing Group Inc (DBMM)

[hat12trick]

Brands are constantly seeking new ways to engage consumers, and advertising through social media is definitely growing fast, as seen by the latest Facebook and Twitter platform advertising revenue numbers that Reggie discussed in this article:

http://www.imediaconnection.com/content/30385.asp

And Twitter's strategy of engaging the music industry is a pretty big deal, especially since all the major digital media platforms are evolving toward a more interactive social experience... fan with artist, consumer with brand.

Twitter Is Now Following the Music Industry In a Serious Way...
http://www.digitalmusicnews.com/stories/102611twitter#-xHhyD0RGHT_oVEkd6LxlA

I found this part particularly interesting:

Actually, the X Factor deal is probably more about Twitter's television strategy than anything else. But that's part of a far broader Twitter bearhug involving television, music, and other media hubs.  In fact, there's now an entire content and programming team headed by former Current TV executive Chloe Sladden.

Consider all this with the fact that Internet video usage is starting to rival basic cable, and many suggest TV is the next battleground for both Apple and Google.

Google TV - YouTube, Microsoft Xbox Live, Apple TV...

All these internet enabled TV platforms are seeking out deals and partnering with entertainment providers to bring more media content to their platforms... a wide range of music, video, sports, movies, and on-demand channels to their customers, just like traditional TV channel lineup.

In addition, we have also seen the corresponding ramp-up and large growth predictions for digital video advertising.  As more and more content moves to internet and streaming... the advertising money is following to tap into that market.

In the context of integrating and advancing CloudChannel technology, this is all very relevant to Reggie's recent blogs IMO.  As more advertising dollars come to internet video... the ability for brands, sponsors, artists/labels (~40% of YouTube audience watched music videos), etc. to obtain analytical tools & information about where & how their videos are being watched will become increasingly important.  And the ability to track and monitor video consumption and sharing in the social media-verse will be essential for the entertainment industry.

This is just my speculation from reading the PRs & Reggie's blog and articles... but I believe this could be the way Digital Clarity will use their expertise in digital marketing to integrate and introduce CC-tech products and "re-align our focus on revenues"...  and their first target will obviously be the music industry & entertainment market.

From recent PR:

Now that the disruptive technology development has migrated into the Company, the next step is the integration of the various business segments to provide the most cohesive proposition to the consumers.

Reggie James added, "Digital Clarity has a bright future for its service offering worldwide and especially with new partners in the USA.  Adding the CloudChannel brand into our portfolio, with the ability to shape and ramp up the product offering, makes for quite a potent mix. The demands of the company are now different and we need to re-align our focus on revenues and on the world's single largest entertainment market, the US."

And... http://www.reggiejames.org/

Whilst independent artists, bands and their management are using online platforms like social media to attract new fans and sell music and merchandise, all of the information being collated is disparate and does not join up. This is also true of large record labels.

Even those that are savvy enough to have a basic management system still don’t know how well their various platforms are doing, let alone analyze, implement and influence their existing fan base and crucially, reach new ones.

In a connected world, this is a major disadvantage. If a band post a video on YouTube after a gig, how do they know how many Facebook pages the video got uploaded to or how many times that video was tweeted. Also, if a band is playing a gig at the Best Buy Theatre NYC, they have no idea of where their fans in the crowd are from, let alone know if 40% of their fans travelled from Boston.

RTG Ventures technology, CloudChannel, is well into building something that will not only fulfill the need to know but actually manage and influence the data.

If CloudChannel can tap into web video analytics and social media to provide useful data to artists, management, brands, sponsors, advertisers, etc. about how their content is being consumed... that would be great progress.  This type of data and analysis is the fuel that drives advertising and branding campaigns.

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Internet video consumption rivals basic cable

http://news.cnet.com/8301-13846_3-20126223-62/internet-video-consumption-rivals-basic-cable/

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Internet Ad Revenues at Nearly $15 Billion in First-Half 2011, Up 23%, Second Quarter 2011 Breaks Record Again

Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats

http://www.businesswire.com/news/home/20110928006009/en/Internet-Ad-Revenues-15-Billion-First-Half-2011

"Digital video once again commanded double-digit growth — up 42.1 percent over a year ago, and moved close to the $1 billion mark with $891 million in half year 2011 revenue."

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YouTube Unveils Original Content Channels in Challenge to TV

http://www.reuters.com/article/2011/10/29/idUS381630960920111029

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Xbox 360 Teams Up With Entertainment Leaders to Transform TV

http://www.microsoft.com/presspass/press/2011/oct11/10-05XBTVPR.mspx

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As Apple TV rumors build, Google upgrades Google TV

http://www.washingtonpost.com/business/technology/as-apple-tv-rumors-build-google-upgrades-google-tv/2011/10/28/gIQArKWqPM_story.html

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