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Wednesday, January 15, 2003 8:26:37 PM
Jan 15, 2003 (Wireless Data News/PBI Media via COMTEX) -- technology markets,
and Wireless Data News wants to keep our readers up to date about companies we
believe are the best potential performers. In this issue, Wireless Data News
debuts a feature detailing our picks for the top 3 players of the month in
various wireless service and technology markets.
The total numbers for multimedia messaging service platform sales are not
overwhelming, but the two companies at the top of the market should parlay their
deals as foundations for increased sales of their next-generation infrastructure
equipment. While the No. 3 player in the MMS platform space isn't going to
compete with the top two players in the infrastructure market, it's nevertheless
riding the momentum of being the result of a merger of the two top text-
messaging players.
Nokia [NYSE: NOK] rode strong sales in the second half of 2002 to lead the MMS
platform market with 29 deals, including one joint project.
Ericsson [Nasdaq: ERICY] is second with 28 contracts, including three joint
projects.
The No. 3 player is LogicaCMG [LSE: LOG], the company formed by the recently
completed merger of CMG Wireless Data Solutions and Logica, with 17 deals,
including two joint projects.
MMS platform, or MMS center, sales are important to each of these three
companies, but those sales affect Ericsson's and Nokia's differently than they
affect LogicaCMG's. Ericsson and Nokia, of course, also provide wireless
operators with infrastructure and handsets (with Ericsson's handset play through
the Sony Ericsson Mobile Communications joint venture). These companies can
leverage their existing relationships with operators as infrastructure and
handset suppliers to make MMS platform sales.
And even more importantly, after deploying MMS centers, Ericsson and Nokia
should expect to sell additional next-generation network equipment to those
customers. "For them the bigger game is the role of MMS in finally creating
demand in the market for GPRS and in the longer term for 3G," says John Delaney,
wireless infrastructure market analyst at Ovum's London office. "Because so far,
consumer uptake of GPRS has been very low indeed."
LogicaCMG, on the other hand, relies more heavily on messaging platform sales
because it isn't also offering handsets or network gear. And not being a handset
or infrastructure supplier can be a liability in the MMS space. Nokia's
accelerating MMS center sales, for instance, are linked to it also being its MMS
customers' source for MMS-capable phones and for next-generation network
technology.
>>John Delaney, jpd@ovum.com.<< [Copyright 2003 PBI Media, LLC. All rights
reserved.]
Wireless Data News, Vol. 11, No. 1 [Copyright 2003 PBI Media, LLC. All rights
reserved.]
Copyright 2003 PBI Media, LLC. All rights reserved.
-0-
(Wall Street)
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Daniel Nieves
Daniel Nieves
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