Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

Pay-per-click Advertising
The Duvet and Pillow Warehouse (DAPW) -- www.dapw.co.uk -- is a manufacturer and retailer of premium quality bedding materials. As a vertically-integrated niche market manufacturer with no physical stores, all of its sales leads come from online traffic and an important part of the customer acquisition model is pay-per-click (PPC) advertising. DAPW recently appointed Digital Clarity to manage all of its PPC advertising after a pilot campaign that saw revenues from PPC increase by 89 per cent and led to customer conversions increase by 113 per cent.