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Re: sunpoop post# 26000

Wednesday, 01/15/2003 5:04:05 PM

Wednesday, January 15, 2003 5:04:05 PM

Post# of 93824
Revenue growth is irrelevent when one is running at negative gross margins.

In fact that was the mentality that got so many dot.com company's and their investors in trouble.

During the "boom" many of the dot.com companies (but not exclusively dot.com companies- software and software services are also notable) were posting quarterly sequential revenue gains of 1000% but, because of negative gross margins, their losses were correlating to the top line growth.

The mentality of the managers was "we'll make in up in volume" or, in other words, hoping to reach some illusory point labelled critical mass. What they failed to consider (what no one saw- that's why they call it a bubble) was an end to the then seemingly endless flow of investment capital into their companies. Eventually outside financiers stopped funding the businesses which derailed their growth plans and ultimately prevented the companies from reaching a enterprise size necessary to generate their critical mass in revenues. The bottom fell out.

It's better off that this all happened as many of the business models at that time were pie-in-the-sky gambles, supported by overly optimistic industry think-tank projections and the notion that the economy had somehow evolved to a point where it was no longer susceptible to the natural business cycle. All notions that are not foreign to other oft studied "bubbles" throughout history.

So conjecture regarding future revenue growth for e.Digital is futile until the company makes a decided effort to focus on profitability. Looking at e.Digital's past, even when their focus was NRE engineering and design sales; this model still failed to generate a profit after operating costs. In other words, after insiders took their cut there wasn't anything left over for the shareholder other than a deficit that needed to be financed by the issuance of new shares.

If you are a shareholder of a company and your focus isn't timing imbalances in supply/demand of the stock then your focus has to be increases in shareholder equity. A measure has consistently eroded for e.Digital shareholders.

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