If you're close to breakeven, you might have a chance to trade it in the next little while and get out. Even if you're not, you may still be able to trade it and make up for some of whatever losses you have. Otherwise, this pump won't help you or any long.
The purpose is just so that whoever is paying for this pump has the opportunity to sell their shares.
Question is, is it the company? They could be doing it through a "third party".
"Give 'em the old Razzle Dazzle.....razzle dazzle 'em"