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Monday, October 17, 2011 10:47:33 AM
Mike The Pike Productions, Inc. Secures Contract with Top Brand Integration Partner for Cash injection, In-Kind Gifts on Deep Space Thriller, ‘White Space’
LOS ANGELES--(BUSINESS WIRE)-- Mike the Pike Productions, Inc. (Pink Sheets:MIKP.pk - News) announces today that it has secured ISM Entertainment as its Exclusive Brand Integration Partner for ‘White Space’, a deep-space visual effects thriller starring Holt McCallany. The feature, produced by MTP, Spoke Lane Entertainment and www.filmworksfx.com, echoes classics such as ‘Alien’ and ‘The Thing’. The film is knee-deep in post-production and ISM signed on with confidence that it can bring significant resources and cash injection to the project, increasing overall margins toward enhanced revenues.
Formed in 1995, ISM Entertainment is a full service entertainment marketing agency specializing in Product Placement, Brand Integration, Cause Related Entertainment Marketing, Independent Film Integration, Event Sponsorship, Fusion Marketing and Cross Promotions.
Under the Agreement, ISM will procure brand partners in key categories who will provide significant cash, product and promotional support for ‘White Space’, exponentially reducing production costs through cash injection, brand integration/promotion deals and donations, as well as product/service loans, securing real-life brands for the project’s environments.
Ian McQueen, President of Entertainment Marketing at ISM saw the potential in ‘White Space’ immediately along with other projects on Mike the Pike Production’s (MTP) slate. He states, “Our Independent Production Integration division will streamline entertainment marketing for MTP while building consumer interest for ‘White Space’ and other productions, ultimately leading to incremental consumer impressions and significant production savings.”
He continues, “We’re a client-focused company and Mike the Pike Productions will be a big fish in a small pond. We have strong, long-standing relationships with hundreds of corporate brands and agencies, as well as the experience to produce comprehensive cross promotions, McQueen said.
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