InterDigital Inc (IDCC)

[nieves]

Lucent Technologies to Arm Mobile Operators with Modeling Tools that Show



RELATED SYMBOLS: (LU)

MURRAY HILL, N.J., Jan 15, 2003 /PRNewswire via COMTEX/ -- Lucent Technologies
today introduced Bell Labs-developed business-modeling tools that help
enterprises quantify and characterize the benefits of secure, third-generation
(3G) mobile high-speed data services for their businesses. Lucent's wireless
customers can license the tools to enhance their sales efforts to provide
enterprises with 3G high-speed data services.

Using the analysis programs, mobile operators can show enterprise
decision-makers the economic benefits and process efficiencies that may be
gained from equipping their field sales and service teams with wireless high-
speed data access to corporate applications such as Intranet, sales automation
and customer relationship management (CRM) applications. The tools can be used
across various industry segments including financial services, pharmaceuticals,
insurance, manufacturing, and repair services.

"We are helping mobile operators deliver the benefits of 3G mobile high-speed
data to the enterprise marketplace, and educating these customers about the
benefits of the technology is a key component of this endeavor," said John
Marinho, vice president of offer management in Lucent's Mobility Solutions
Group. "The development of these tools, our in-depth case studies conducted with
enterprises and our enterprise application testing labs provide us with a wealth
of expertise and resources that we can share with mobile operators."

For example, through Lucent's in-depth case studies, it was found that
pharmaceutical sales representatives would benefit greatly from high-speed
mobile data access because in between sales appointments and during down time
they can remotely perform the task of "detailing" -- researching and positioning
the medications that would most likely benefit a specific doctor during a
scheduled sales visit. In addition, a high-speed mobile data service could
enable these reps to access information quickly on a product in which the doctor
is interested but which they have not prepared to show in advance. This is
extremely valuable because sales reps typically only have a few minutes to meet
with a doctor, and the ability to access this information quickly can result in
increased sales. These benefits can be further quantified in terms of cost
savings and potential increased revenues when using the modeling tool.

The tools are part of Lucent's "Customer's Customer" program, established to
help mobile operators with overall business and marketing support when selling
3G high-speed mobile data services to their enterprise customers. As part of
this initiative, Lucent also has worked with service providers to conduct
seminars for enterprise decision-markers about 3G mobile high-speed data.

Lucent also recently introduced its Secure Mobile Data Solutions for Enterprises
(SMDSe) portfolio of end-to-end solutions, which make it simpler for mobile
operators to provide enterprise customers with secure and easy-to-use high-speed
wireless data access from any location. Lucent is working with several
industry-leading companies such as Agere Systems, HP, iPass, ipUnplugged, Option
and Sierra Wireless to deliver SMDSe solutions. Lucent's Mobility Solutions
Group is a leading global provider of mobile networking technologies, having
deployed more than 70,000 spread-spectrum base stations for mobile operators
worldwide.

About Lucent Technologies

Lucent Technologies, headquartered in Murray Hill, N.J., USA, designs and
delivers networks for the world's largest communications service providers.
Backed by Bell Labs research and development, Lucent relies on its strengths in
mobility, optical, data and voice networking technologies as well as software
and services to develop next-generation networks. The company's systems,
services and software are designed to help customers quickly deploy and better
manage their networks and create new, revenue-generating services that help
businesses and consumers. For more information on Lucent Technologies, visit its
Web site at http://www.lucent.com.

SOURCE Lucent Technologies


CONTACT: Ichiro Kawasaki, [phone], or [e-mail], or
Kurt Steinert, [phone], [e-mail], both of Lucent
Technologies

URL: http://www.lucent.com
http://www.prnewswire.com

Copyright (C) 2003 PR Newswire. All rights reserved.

-0-


KEYWORD: New Jersey
INDUSTRY KEYWORD: CPR
NET
SUBJECT CODE: PDT

(Wall Street)




Daniel Nieves